digital transformation journey case study

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A Journey, Not an End Point: A Case Study in Utility Digital Transformation. © JEM 2018 / Mike Moran Group LLC 2004-2018, 11 inspiring case studies of digital transformation. Achieving that goal led to a digital transformation of the business. If you disable this cookie, we will not be able to save your preferences. Check out our case studies on how we've implemented latest technology for our Banking, Financial Services & Insurance sector clients & helped them in their digital transformation journey This case study investigates how M-PESA in Kenya transformed its parent company, Safaricom. Journey maps are a visual representation of a customer’s end to end journey with your product or service. Case Study | Digital Transformation Thought Leadership. Box 915 CH-1001 Lausanne, Switzerland, IMD SE Asia Pte. AMAZON BUSINESS: Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Repeating a successful journey. Need some examples? Date: 26 September 2019 Time: 09:45 This case study is on the application of different technologies to improve the passenger experience. PROFILE. When organizations start to envision their digital transformation journey, many become overwhelmed with the amount of tactical and strategic steps they will have to make; especially if they are new to the process. digital business study. Teresa Creech), FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again. All the major multinationals are already doing this. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements. Here are 11 inspiring case studies of digital transformation. Biznology is the digital magazine and learning platform of JEM. ... are still at the early stages of the journey to digital transformation and no governments have yet to reach the end state. I think you have to transform or get left behind. Digital business transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the opportunities of digital technologies. This website uses cookies so that we can provide you with the best user experience possible. ... and aligns the middle and back office as required to deliver against the new customer journey. In case of more digitally mature organizations, the number grows sixfold, to 86 percent. Bart Schlatmann: We have been on a transformation journey for around ten years now, but there can be no let up. According to PwC, 78.4% Sports organizations will increase funding and efforts to accelerate digital transformation. Author- Abhijeet Pratap | Posted-October 31, 2020 October 31 ... it also partnered with Microsoft to accelerate its cloud journey and more expeditiously deliver on changing customer expectations. AccorHotels and the Digital Transformation Enriching Experiences through Content Strategies along the Customer Journey Harvard Case Study Solution and Analysis of Case Study Solution & AnalysisIn most courses studied at Harvard Business schools, students are provided with a case study… Through its articles, podcasts and other resources, Biznology features valuable insights and guidance from Consultants Collective and our other contributors. Now it has embraced digital ubiquity and a culture of change that allows the business to serve customers with a better experience. Does this help explain digital transformation to you? Case study Strategy - Digital - Culture - Organizational Transformation By Professor Mikolaj Jan Piskorski and Ivy Buche 18 pages Since the start of this ambitious digital transformation, we’ve helped EDC achieve notable success, equipping the business to effectively engage its audience and deliver increased value to customers across Canada. Transformation is not just moving an organization from A to B, because once you hit B, you need to move to C, and when you arrive at C, you probably have to start thinking about D. Peter Jacobs: Looking back, I think there were four big pillars. Your email address will not be published. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… Multi-mill, Multi-level Transformation. None of the materials provided on/in this website/publication/document may be used, reproduced or transmitted, in whole or in part, in any form or by any means, electronic or mechanical, including photocopying, recording or the use of any information storage and retrieval system, without permission in writing from IMD. The ongoing revolution the Fintechs are waging in unbundling the banking services and the encroachment of tech giants into the banking world is making the digital transformation of a retail bank a strategic imperative.. Years of research on transformations has shown that the success rate for these efforts is consistently low: less than 30 percent succeed. Required fields are marked *. Companies that successfully transform have one thing in common: a ruthless drive to move faster and more efficiently to meet customer needs. They had very specific future-state goals for a digital design that increased customer satisfaction, but they did not have a clear understanding of their customers’ challenges, and faced the following internal … Demystifying Digital and Securing $100 Trillion of Value for Society and Industry by 2025, an overview of the World Economic Forum’s Digital Transformation of Industries (DTI) initiative, is available here. ... clear and coherent digital strategy (figure 6). Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. Here are 11 inspiring case studies of digital transformation. This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 1, This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 2. This paper uses a case study to illustrate lessons learned that can inform the adoption of design thinking in enterprise change. When he took over as chief executive, the former state-owned telecom monopoly was in bad shape. Welcome 1 Digital Transformation: The Age of Innocence, Inertia or Innovation, Microsoft UK, 2016. In other words, it is the use of technology to radically improve performance. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Digital Transformation is a demanding process that requires time, effort, a strong will to improve, and skilled people with transformation experience. Does your business need help with a digital transformation roadmap? 88% of companies report they are undergoing digital transformation (source: 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors, COMPETITION: Rethink the competition and build platforms that deliver competitive advantage, DATA: Turn data into assets that prove results in real time, INNOVATION: Innovate by rapid experimentation, VALUE: Judge change by how digital transformation helps create the next business. ... As a result of this successful partnership, the team from Maureen Data Systems has been invited to speak regarding digital transformation at Riverside’s annual conference. Developments of the LEGO Group in the digital gaming arena, Join other leaders, and receive our hand-picked publications, Contact our Knowledge Center for additional information on IMD publications, Ch. Instead, Microsoft pursued customer need first and foremost and found a place for itself supporting customers at various points in their lives, from the office to the home and from devices outside Microsoft to services within. What am I supposed to do with all this data? I hope this report helps you move forward on your own digital transformation journey and would like to thank all the participants who donated their time to make it possible. Digital Transformation at Walmart: A case study. The case starts in late 2006, shortly after Obermann was promoted to replace Kai-Uwe Ricke at Deutsche Telekom (DT), one of the standard-bearers of the German economy. Digital transformation at Axel Springer. One of the world’s largest energy companies, ENGIE, is committed to being the world leader in the transition to a zero-carbon future. The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements. Design Thinking for Enterprise Transformation: A Digital Reimagination Case Study. 53 This case study takes the reader on the digital innovation and transformation 54 journey that helped Hilti redefine business processes and work, become a globally All rights, including copyright, pertaining to the content of this website/publication/document are owned or controlled for these purposes by IMD, except when expressly stated otherwise. 2 Microsoft Asia Digital Transformation Study, Microsoft Asia Pacific, 2017. This case study investigates how Hillarys embarked on a large-scale and complex digital transformation, The Opportunity Hillarys is the UK’s leading manufacturer and retailer of window blinds, curtains, shutters and awnings. 09:45 this case study to illustrate lessons learned that can inform the adoption of design Thinking for Enterprise:... Learned that can inform the adoption of design Thinking in Enterprise change now it has digital. 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